In 1985, the UK broadcasted an anti-smoking ad set in a dystopian, Blade Runner-esque future. The ad features a Natural Born Smoker — a human evolved to smoke cigarettes without a care. This futuristic man has:
- a large nose (to filter out the impurities)
- self-cleaning lungs
- highly-developed index and middle fingers (for tapping lit cigarettes on ashtrays)
- smaller ears (because they don’t listen)
- extra eyelids (to protect the eyes from irritating smoke)
- in-built resistance from heart disease, lung cancer, and thrombosis.
A follow-up public information film called Teenage Anti-Smoking Baby was released in 1986. This ad shows the Natural Born Smoker as a new parent. The PIF references passive smoking and peer pressure experienced by teenagers. A haunting lullaby music can be heard over the industrial hum of the place and this nursery music ups the creepiness of the sequel.